One of my first task on Bikini Village was to think more about the UX for its homepage. Working with the eCom content team and the Analytics team, we set up a good hierarchy for the HP banners and I developed some new ways of presenting the buying experience such as a product category menu/banner where the user would have a new place (besides the dropdown) to choose the gender and category of the products in exhibition (with images to illustrate clearly for what the user click goes for).
At some point, I insisted to change BV's Dropdown because I knew it would improve the selling. And it did. For its UX, I worked with the eCom Marketing team to reorganize the hierarchy of each menu based on clicks and buying user experience. For its UI, I cleaned up the excessive decoration (such as lines and solid background colors) and I worked on making the UX hierarchy clear to communicate to the user the right path for their experience on buy with BV.
Another self-initiative project, I knew that changing the top menus from BV's landing pages would increase sales. Before the changing, we had nothing but an image at these top sections. When the eCom Marketing Team told me that we could change it by adding an H1 for SEO purposes, I took it as a chance to improve it as I always wanted to. We worked I lot on the most searched filters on the left navigation to select the most important ones to be also at the top menu. I build it from scratch passing through UX, UI and coding process.
Different banners for BV's homepage in desktop and mobiles versions.
